I thought I’d take a small break from God and Evolution and whatnot to mention my favourite TV ad of the moment. It’s for a little-known pet food brand called ‘Cesar’, named, appropriately for the Roman Emperor, although with a slight change in the spelling of the name. How proud the conqueror of the known world would be to know that this is what his name is being used for.
Anyways, Cesar, we suppose, is the name of a little dog, a Jack Russel, I think, and in the advert, this Jack Russell, who reminds the author of Greyfriars Bobby – a real dog who once stayed at the grave of his former owner for a thousand years, before the Gods took pity on him, changed his name to Cesar and named an over-priced dogfood after him.
Okay, I’m kidding, Greyfriars Bobby was a Skye Terrier, but apart from that the story is exact. Anyway, in this incredible advert, we see an old man getting himself up and ready, putting on his Sunday best, which of course includes a hideous nylon sports jacket, a too-new flat cap, some polyester trousers that have a permanent razor-sharp crease ironed in. Let’s face it, if he doesn’t look a million dollars exactly, it’s just because he’s old and, for some reason that is not yet clear, is lacking something of the feminine touch in his life – he only has a little dog with him to inform him he looks like every brainwashed old fucker in this entire country, and apparently, he’s not listening to the dog.
Anyway, he gets himself all pressed and dressed and heads out with the adorable little poochie, buying some flowers on his way somewhere. Where could he be going, this lovely harmless old codger? Flowers? Is he going to see his favourite prostitute perhaps?
It’s all very amusing and entertaining so far – we can’t help but wonder if the dog is going to get a look-in whilst this old silver fox is balling his sugar momma – A lick of the flange perhaps? – when suddenly, with a chill, we realise he’s not going to his local knocking shop at all – he’s going to a graveyard. So that’s it!
With tears in our eyes, we watch as this adorable, dapper old pensioner kneels down by a grave, and lays the just-bought bunch of flowers down with due reverence and care – under the watchful eyes of his little dog who looks like Greyfriars Bobby – it is the old man who is carefully tending the grave in this awesome re-working of the classic myth of faithful hound and deceased loved-one.
What a twist!
The advert closes with the caption ‘Love Them Back’ – referring we assume to the dog’s love for his pathetic, badly dressed master who is tending the grave of his dead significant other. We are to assume that the advert (at this, the closing point of the narrative, it is displaying a little tin of the aforementioned dogfood – Cesar) is suggesting that the best way to show love for this animal, and any animal like it, especially if you are a lonely old person who’s only highlight in life – apart, we suppose from watching endless re-runs of old films and sitcoms and the intervening adverts – is a weekly visit to a graveyard to place some flowers, the only real way to show how much you care is to buy this particular brand of stewed meat and offal for your dog.
Genius.
So moving.
I laughed, I cried, I wanked, I puked, I rolled around in my own faeces. Seriously folks, this advert had a strange effect on me. I highly recommend it!
Anyway, enough hilarity. I’m not sure exactly when I cottoned on to this, but I’d thought I’d share my impression of advertising. It recently occurred to me that the things that get advertised are the things with the highest profit margins of all.
The things that get advertised are the things with the highest profit margins of all.
Just watch and remember – it’s worth paying for the TV advertising because the profit margins are astronomical – that’s how come they can afford to advertise on telly. It tells you a whole lot about stuff when you sit and think about it.
What do you suppose the profit margin is on these little 150g trays of stewed offal? My guess is it’s pretty high. I would hearby like to declare that, contrary to the opinions expressed earlier in this post, I actually think this advert fucking stinks.
I know the people at Cesar have to make money. Everybody’s gotta make money, right? But let’s put this in perspective, Cesar is owned by Mars. They are seriously not short of a bob or two. Do they really have to pollute the ideaspace with this kind of manipulative shit? Of course, the answer is yes, Satan is making them do it as part of their deal with him for earthly wealth. In the next world, the people responsible for that advert will have to watch it over and over again, only the old man will be played by the person they loved most in the world, and the grave will be their own. Their only respite will be when they can go and work in the dogfood factories of Hell, in which the offal of the innocents of the world in cooked up in delicious gravy and sold at humongous profit to lonely old people who are still on earth.
Word.
[Questions and comments welcomed. I would like to say in advance that I am a very lazy fact-checker and I make most of this up as I go along, so please feel free to correct me, but feel also free not to judge me harshly for getting anything wrong – I am a human being and these are what’re called opinions. I have every right to them, and I have every right to change them every five minutes if I so desire.]
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